Advertising

Advertising is a means of Communication between the Merchandise and the people. The theme of Advertisement is to convey a message about the Commercial product in an attractive way with all the information. Advertisement acts as a bridge between the Pubic and Product services because it increases the merchandise sales and gets more profit. The competition in this field is very high and in demand among all the industries in India likewise as Abroad. Without having a Degree certificate an individual can become an Advertiser with their Knowledge and Creative Skills and can Earn more. While pursuing the course, Students will learn about Designing, Strategies, Marketing, Communication, Planning of an Advertisement. The scope of Advertising is wide within the Marketing field with many opportunities in future as well as in present. Graduates in Advertising can find jobs in Print media, Electronic media and Advertising agencies. There are many Colleges offering Advertising courses in both Graduate and Under- graduate level.

Let's learn about the qualities and opportunities that those who want to excel in the field of Advertising should have ...

Glamor ... Creativity ... Advertising when combined with Logical thinking. 'Advertising' is the process of effectively conveying information about the Goods and services produced to consumers. TV, Radio, Websites, Magazines, Billboards and Hoardings are commonly used as Promotional tools in this Field. The sector has been booming over the last decade due to Economic liberalization and Rapid changes in the Society.

Currently there are job opportunities in the field of Advertising and Publicity with attractive salaries. It is a part of Mass Communications. There are glamorous as well as challenges in this field. Various Brands, Companies, Organizations, Individuals, etc,. are all making extensive use of the Advertising or Publicity sectors to reach their target audience.

Skills Required:

✶ Creativity

✶ Sensitive observation, Research

✶ Critical vision

✶ Ability to manage the work stress

✶ Balancing people's Emotions

Creativity is a must-have feature to Excelence in this field. In addition, there should be a careful examination of all matters relating to the needs of the people. Must have a balanced view of people's emotions and the ability to see with a critical eye. It is important for Market and Media researchers to think analytically.

Courses Availability:

Eligibility Criteria:

✶ For Certificate, Student must have Passed in 12th from a recognized board/ university in any stream from any recognized board. This Course Duration will be 3 - 6 months.

✶ For Diploma, Student must have Passed in 12th from a recognized board/ university in any stream from any recognized board. This Course Duration will be 6 months to 1 Year.

✶ For PG Diploma, in Advertising. A Candidate must pass Graduation from a recognized university. This Course Duration is 1- 2 Years.

✶ For Certificate/ Degree, BA/ B.sc and B.com in Advertising. Student should have passed in 12th with any stream from a recognized University/ Board or else should have done Diploma in relevant subject. This Course Duration is 3- 4 Years.

✶ For Post Graduate, MA and MBA in Advertising. A Candidate should pass Graduation in a related subject from a recognized university/ board. This Course Duration is- 2 Years.

Fee Structure(Average):

Diploma - INR. 20,000- 20 Lakhs (Total Fee)

Bachelor's - INR. 12,000- 12 Lakhs

Master's - INR. 10,000- 11 Lakhs

Top Institutions/ colleges:

Skills Required:

✶ Good Communication skills

✶ General Awareness on Computer

✶ Creative & Analytical skills

✶ Content writing and SEO

✶ Ability to work under pressure

✶ Good planning on Marketing strategies

Careers and Sectors:

✶ A career in this field totally depends on the candidate Communication skills, Logical thinking and Educational qualification where it is a passionate field of work. Many Creative heads are launching innovative products which also increases employment in Advertising Agencies. Professionals in this path play a crucial role, they Plan and Analyse and get a Good Advertisement which includes all the requirements of a Customer by their Innovative thinking and increases the profit of an Organization or Industry. So, the Demand for them is extremely high and they became necessary in every company which makes several products and services. There are lucrative job opportunities for the Graduates in the fields like Newspapers, Magazines, Radio stations, Televisions etc,.

✶ Short video ads

✶ News Agencies

✶ Magazines

✶ Cinemagraphs

✶ Social Media Advertising

✶ Digital Marketing & Technology

✶ Media Houses

✶ Featured Movies

✶ E- commerce

✶ Publishing Houses

✶ Advertising agencies and many more.

Job Role/ Designations with their Salaries:

✶ A fresher in Advertising can start his or her career with minimum of INR. 2 Lakh per annum

✶ A Professional in this field earn upto INR. 8 Lakh per annum and it is completely based on their Educational qualification, Work experience, Skills etc,.

Here are some of the Job positions, with their average Salary offered by various Organizations.

Top Hiring Companies with their Packages:

✶ Dentsu Aegis

✶ Grey India

✶ JWT India

✶ Hindustan Thompson Associates (HTA)

✶ Chaitra Leo Burrnett Pvt Ltd.

✶ Triverse Advertising

✶ Mudra Communications Pvt Ltd.

✶ McCann Erikson India Ltd.