Ministry of Rural Development (MoRD) signed a Memorandum of Understanding (MoU) with Reliance Retail’s JioMart towards its efforts to help enhance the outreach of the products of Self-Help Groups (SHGs) of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) thereby empowering the rural SHG artisans.
♦ This alliance will bring SHGs under MoRD’s SARAS collection brand onto JioMart offering a range of handlooms and handicrafts products from traditional textiles to pantry, home décor and beauty products.
♦ DAY-NRLM is a flagship poverty alleviation program of the Government of India and is the world's largest initiatives to improve the livelihoods of the rural poor. The Mission seeks to achieve its objective through investing in four core components viz., (a) social mobilization and promotion and strengthening of self-managed and financially sustainable community institutions of the rural poor; (b) financial inclusion of the rural poor; (c) sustainable livelihoods; and (d) social inclusion, social development and convergence.
Posted Date: December 22, 2023